New Amour Heart Beat Ladies Automatic Collection

New Amour Heart Beat Ladies Automatic      

New Amour Heart Beat Ladies Automatic Collection Designed by ShuQi


Frdrique Constant Genve is proud to introduce its new Amour Ladies Automatic Collection designed by Shu Qi , the famous Taiwanese-born movie star & glamorous personality, who has been the Frdrique Constant Brand Ambassador for Greater China since 2008. Through the advertising campaign for Ladies, Shu Qi has already actively supported Frdrique Constant charity campaigns in China with the Paint a Smile Foundation and Beijing Childrens Hospital.

As a truly passionate Ambassador, Shu Qi chose to make an even greater contribution to our charity campaign, by creating in close collaboration with the designers of our Geneva Manufacture, her very own range of timepieces: the new Amour Heart Beat Automatic. ShuQi's recent visit to the Frederique Constant workshops in Geneva to settle the final details of this new collection, formed a great opportunity for a photoshoot, which will promote her new collection in Greater China and around the world. The magnificent mountainous Geneva region served as the perfect backdrop. Very soon, the new ShuQi campaign will be released.

Classic yet elegant, feminine and sophisticated, the new Frdrique Constant Amour Heart Beat
timepieces designed by ShuQi were developed with passion, to reflect all the values and aspirations of todays women. With a gently rounded and comfortable case of 34mm diameter, either in stainless steel or in rose gold plated, these new models have a fine decorated dial with a subtle heart-shaped guilloch decoration in the center and a mother of pearl outer ring finishing. Available in opaline white, sweet vanilla or gourmet chocolate, the dial features a charmingly written 'Amour' decoration with iconic diamond-set heart-shaped opening at 12 oclock, which reveals the beating of the balance of the movement. This highly decorated automatic calibre will seduce women appreciating fine Swiss watchmaking art.

As with the entire Ladies Heart Beat Collection, for every Amour Heart Beat watch sold, Frdrique Constant donates the cost of a life-saving heart scan to the International Children's Heart Foundation.

Frdrique Constant is delighted with the commitment of ShuQi to this unique project and for the well-being of as many children as possible- wishes 'Fu' (Chinese for 'good luck') to this new collection


New Amour Heart Beat Ladies Automatic