Iwc New Collection Launch

GENEVA, SWITZERLAND -  WEDNESDAY JANUARY 19 2011: On the 2nd day of the Salon International de la Haute Horlogerie (SIHH) in Geneva, some of the worlds top sporting and entertainment stars came together at a special event to celebrate the launch of luxury watch brand IWCs new latest generation of its Portofino watch family.

Organised by the luxury watch brand IWC Schaffhausen, IWCs gala event A night in Portofino has brought together well known faces including Hollywood A-Listers Cate Blanchett, Kevin Spacey, Matthew Fox,Jean Reno and Bond director Marc Foster; Sporting legends including Zindine Zidane,  Arsenal Football manager Arsne Wenger and tennis star Boris Becker; supermodel Elle Macpherson and singer Ronan Keating.

The entire evening celebrated Italian-style joie de vivre, as around 900 guests were transported to the carefree days of the 1950s and 60s. The focal point of the evening was an exhibition by celebrated photographer Peter Lindbergh, whose shoot in the picturesque harbour town of Portofino featured a selection of international friends of the brands including party attendees Cate Blanchett, Kevin Spacey and Elle Macpherson

The 21st Salon International de la Haute Horlogerie (International Fair of Fine Luxury Watchmaking) is held from January 17th to 21st 2011 in Palexpo, Geneva. This private trade fair is a landmark event for the fine watch sector, and at this years show 19 watch brands will present their new products, including Baume & Mercier, IWC, Cartier and Mont Blanc. Not only does it attract 12,500 international retailers, journalists and brand representatives, but also some of the worlds biggest celebrities.