Tag Heuer Celebrates British Formula 1 Drivers


September 15, 2008 in London: TAG Heuer President and CEO Jean-Christophe Babin hosted the exclusive preview party for the TAG Heuer British Formula 1 Drivers exhibition curated by Sir Stirling Moss OBE, Damon Hill OBE and brand ambassador Lewis Hamilton at The Mall Galleries.

TAG Heuer the leader in prestigious sports watches and chronographs since 1860 and brand ambassador Lewis Hamilton unveiled this unique photography exhibition celebrating British Formula 1 Drivers from the 1950s to the present day. This collection of inspirational pictures is the pinnacle of TAG Heuers longstanding partnership with the Vodafone McLaren Mercedes team and confirms its involvement in Formula 1 over decades.

Over 400 guests attended the private preview party held by TAG Heuer in London on Monday 15th September 2008 in the presence of the three curators.

Lewis is part of the TAG Heuer family and we are honoured that Britains three motor racing greats could be part of this exciting exhibition giving the guests an exclusive insight in to their experiences and memories in Formula 1. It was a fantastic evening said Jean-Christophe Babin, TAG Heuer President & CEO.

The glamorous party was well attended by successful British Formula 1 drivers as well as celebrity friends of the brand. TAG Heuers high profile guest list included names such as F1 championship current leader and TAG Heuer Ambassador Lewis Hamilton, Damon Hill OBE, Sir Stirling Moss OBE, actress Neve Campbell, top model Natalia Vodianova and husband Justin Portman, Tamara Beckwith and Giorgio Veroni, Pink Floyd drummer Nick Mason and many others.

Save The Children was chosen by TAG Heuer as their benefitting charity for the night, to support the organisations mission to improve childrens daily life throughout the world.

1)Tamara Beckwith - Lewis Hamilton - Natalia Vodianova
2) A ntoine Pin, Managing Director of LVMH Watch and Jewelry UK, TAG Heuer CEO Jean-Christophe Babin
3) Lewis Hamilton, Sir Stirling Moss OBE and Damon Hill OBE
4) Antoine Pin, Managing Director of LVMH Watch and Jewelry UK, TV Presenter Kirsty Gallacher and TAG Heuer CEO Jean-Christophe Babin

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.  TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.  From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to  aim ever higher, as reflected by its 6 years partnership with 2007 Formula 1 World Champion, Scuderia Ferrari F1 driver Kimi Rakknen. Also with its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two F1 ambassadors Lewis Hamilton and his new team mate Heikki Kovalainen. With world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar four-time world champion and F1 driver Sbastien Bourdais and the german Scuderia Toro Rosso F1 driver Sebastian Vettel as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Prestige  and Performance. >> Comment - Blog