Chivas Regal 25 To Sponsor Premiere Party

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Chivas Regal 25, the world’s first luxury whisky, has today announced its coveted position as one of the official sponsors of The Rover premiere party starring Guy Pearce and Robert Pattinson at the 67th Festival de Cannes.

As official sponsor to the festival itself, Chivas Regal 25 has a heritage of luxury and exclusivity, making it the perfect drink to toast the silver screen legends and the glamour of the world’s most prestigious film festival.

This year at the official film premiere party for The Rover, a drama directed by David Michôd set in the Australian outback, our exclusive guests will be celebrating with specially crafted Chivas cocktails inspired by the glamour of Cannes and the French Riveria.

In addition to this event during the festival, Chivas will also host more than 75 VIPs from around the world as part of a unique 24-hour VIP experience that celebrates the legendary glamour of Cannes and Chivas Regal 25. Guests will enjoy a night at the iconic Grand Hyatt Cannes Hôtel Martinez, a red carpet makeover at the Chivas Regal Salon 25, a view of Cannes from the harbour aboard the Chivas 25 Yacht. Guests will also be treated to a private dining experience at two Michelin starred La Palme d’Or where they will enjoy a bespoke tasting menu, pairing Chivas cocktails with the finest seasonal French Cuisine, created by Chivas Global Brand Ambassador Max Warner and chef Christian Sinicropi.

Richard Black, Brand Director, Chivas Regal said: “We are absolutely thrilled to be part of The Rover film premiere party at Festival de Cannes as part of our whole program. Our Global Brand Ambassador, Max Warner, has been working to create exquisite cocktails that we’ll serve at the party in honour of this event. This should be another legendary year at the festival and we are excited to be part of it again.”

Chivas Regal 25 – the pinnacle of the Chivas range – pays homage to the world’s first‐ever luxury whisky, the original Chivas Regal blend, shipped from Scotland to New York in 1909. Enjoyed today by elite tastemakers around the globe, it is a unique blend of the finest whiskies, aged for at least a quarter of a century.

Dating back to the 1940s, Festival de Cannes is today considered the most iconic and glamorous film festival in the world.

‘Film elite at Cannes show support for film-based philanthropy with Chivas Regal 25

Edward Norton leads Chivas Toast and honours FilmAid

Christopher Hampton receives Filmmaker Award at the CHARLES FINCH FILMMAKERS DINNER

Cannes, May 16th 2014 – ‘Film elite at Cannes show support for film-based philanthropy with Chivas Regal 25’Edward Norton leads Chivas Toast and honours FilmAid Christopher Hampton receives Filmmaker Award at the CHARLES FINCH FILMMAKERS DINNER

As the film world’s elite gathered in Cannes, official Festival sponsor Chivas Regal, the world’s first luxury whisky paid tribute to its longstanding charity partner FilmAid at the Charles Finch Annual Filmmakers Dinner, as renowned actor and philanthropist, Edward Norton encouraged the industry to toast the community-spirited side of the world’s silver screen legends with a glass of Chivas Regal 25.

Held against the stunning backdrop of the Riviera and hosted by Charles Finch, the Annual Filmmakers Dinner was the most glamorous and exclusive place to dine at the start of the Festival’s first weekend and the world’s stars and cultural powerhouses were certainly in attendance, including Naomi Watts, Harvey Weinstein, Gael Garcia Bernal, Gemma Arterton, Bryan Ferry, Julian Schnabel, Lea Seydoux, and Gong Li, Daniel Bruhl, and Matt Smith.

Charles Finch of Finch & Partners and Chivas Regal 25 were proud to honour OSCAR-winning filmmakers, Alfonso Cuáron and Christopher Hampton. Hampton is an acclaimed British screenwriter and film director best known for films such as Dangerous Liaisons and Atonement and Alfonso Cuáron , is perhaps best known for his recent OSCAR win for ‘Best Director’ for Gravity at this year’s Academy Awards. Both recipients were presented with the Filmmakers Award for their exceptional contributions to the film industry over the years. Previous recipients include: Bernardo Bertolucci, Terry Gilliam, Bertrand Tavernier and Jeremy Thomas.

The evening culminated with guest of honour Edward Norton leading a toast and presenting a cheque of $100,000 to Simon Goff of FilmAid on behalf of Chivas Regal 25. Norton is renowned for his award-nominated work both in front and behind the camera, and also for his lifelong support for social activism and philanthropy, and the donation demonstrates Chivas Regal 25’s on-going support for the charity that aims to use the power of film to bring aid, hope and education to refugees and other communities in need of help around the world.

Edward Norton commented: “It is a great pleasure to be here tonight at the Charles Finch Filmmakers Dinner, sponsored by Chivas Regal 25. To be able to present FilmAid with such a generous donation on behalf of Chivas Regal is a great honour. Philanthropy & activism are causes hugely important to me. Increasingly, we are seeing brands addressing social and environmental issues more than ever before. Charitable causes such as Filmaid need support in order to drive awareness and change consumer attitudes and behavior. With the help of partners like Chivas Regal around the world, FilmAid will be able to reach their next milestone.”

Simon Goff, Executive Director of Film Aid commented “At Film Aid we witness the power of film every day – to change lives, shape communities and give voice to refugees. We are very grateful to Chivas Regal for their ongoing support and commitment to our charity.”

Charles Finch, CEO of Finch and Partners commented: “We’re thrilled to be holding the annual Filmmakers dinner at the 67th Cannes Film Festival for the 6th year and we’re delighted that Chivas Regal 25 is supporting us. Since the beginning, we have honoured some incredible filmmakers including, Jeremy Thomas, Bertrand Tavernier, Terry Gilliam, most recently Bernardo Bertolucci, and this year is no exception with Christopher Hampton and Alfonso Cuáron.”

Richard Black, Global Brand Director, Chivas Regal added: “We are delighted to have the opportunity to honour Christopher Hampton and Alfonso Cuáron for their unrivalled contribution to the film industry at the Charles Finch Filmmakers’ Dinner. We are also pleased to be continuing our journey with such a prestigious charity whereby we can help change peoples’ lives through film. We look forward to another legendary year at the Cannes Film Festival.”
Chivas Regal is a truly global brand, selling 4.8 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.


Finch & Partners is an international Creative Brand Consultancy bridging the gap between the world’s leading multinational brands and creative industries.
Finch & Partners was founded by Charles Finch, former Head of International Motion Pictures at the William Morris Agency in June 2005, and today is a creative brand consultancy proudly representing and advising the most distinguished artists, brands and institutions across the world.
From concept and strategy to execution and delivery, Finch & Partners’ fully integrated service offers specialist expertise in global luxury marketing, media management and all aspects of the entertainment business from film and television production to music and live entertainment events.
As a company built for the modern media age, Finch & Partners is at the forefront of branded content creation, capitalising on our experience and expertise to create compelling programming and resonant brand partnerships.


The objective of the Finch Foundation is to use the Finch & Partners network of financially powerful corporations and influential individuals and institutions to further the careers of young visual artists in film and other areas of the arts.


FilmAid uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need around the globe.

Cannes Festival France

CHIVAS REGAL 25 TO - PARTY OF THE ROVER, 3.0 out of 5 based on 1 rating